Affiliate Marketing Mistakes: The 7 Worst Mistakes and Their Consequences

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You want to build your own lucrative online business? Then you’ve already chosen the right business model with affiliate marketing – very good! Now you need to get off to the best possible start. Because many beginners are surprised that they do not generate any sales despite having a website and various affiliate products. 

Blame it on small affiliate marketing mistakes that scare off your website visitors and prevent them from buying a product. That’s why in the following article we’ll show you the seven crucial mistakes that can happen in affiliate business and how to avoid them. To get you started in the best possible way, we’ll also introduce you to our free webinar that will help you get started today.

Let’s face it, there’s a reason why affiliate marketing has become a popular business model for building your own online business in recent years. After all, it couldn’t be easier for business newbies to get started. All you need for an affiliate business is a functioning website and basic knowledge about affiliate marketing. That’s why we would like to explain the most important facts to you briefly and concisely.

What is Affiliate Marketing?

Basically, affiliate marketing is about referring customers. Because you as a website operator become an affiliate and are responsible for directing your website visitors to an online store through a click. This way the affiliate, in this case you, gets a certain percentage of the profit or is already paid for this click. So that you do not have to write to hundreds of possible online stores for such a cooperation, there are the so-called affiliate networks, which take over the mediation.

That means, you register in such a network, place a generated link on your website and with every click or sale you get your commission. Sounds feasible, doesn’t it? However, in order for you to really take off as an affiliate, there are some factors you need to consider. That is, there exist some affiliate marketing mistakes that could slow down your success. We will now present these affiliate marketing mistakes to you:

Affiliate marketing mistake 1: Only products instead of content

If you rely on affiliate marketing, you naturally want to generate commissions and as many of them as possible within the shortest possible time. But when it comes to implementation, many beginners often make the affiliate marketing mistake of overloading their website with banner ads and other products and forgetting about content. Not for nothing there is the saying “Content is King” and you should orientate yourself on this.

So, for example, if you are an affiliate for travel guides, then readers also need detailed information about selected travel destinations. It pays off to offer your readers information that they can only get on your website. This is the only way to stand out from the competition and other affiliate experiences with your affiliate business. At the same time, high-quality content will also improve your ranking on Google, making your website easier to find.

Affiliate marketing mistake 2: No expert status for the product

Affiliate marketing comes from the field of traditional referral marketing. Therefore, your business with affiliate marketing only works if your readers classify you as an expert for the affiliate product. For example, testimonials can help if you use the offered affiliate product yourself and can prove it. Or your readers may recognize your expert status for an entire subject area and thus even become interested in several affiliate products.

So, for example, if you run a blog about healthy and low-fat eating, burger ads from McDonalds would be an affiliate marketing mistake. However, if various healthy eating recipe books are presented on your website through affiliate business, this in turn increases credibility and also your sales. So a simple measure with a big effect.

Affiliate marketing mistake 3: Stand out at any price

If you’re on the Internet a lot yourself, you can certainly understand that banner ads and product references must adhere to certain rules. Because huge banners, for example, that blink and sound to block your view of a website are totally annoying, aren’t they? That’s why they are one of the biggest affiliate marketing mistakes. In the worst case, these banners cause readers to use an ad blocker or to mentally save your website as a negative example.

Therefore, it makes sense to use banner ads on your website as discreetly as possible and not necessarily to insert an affiliate link on every subpage. If your affiliate product is placed appropriately and credibly, you improve the user experience and increase the click probability of your affiliate experiences.

Affiliate Marketing Mistake 4: Focusing Purely on Commissions

When looking for the ideal affiliate network, you might think to yourself: it’s best to go for a partner or network with the highest possible commissions in order to ultimately generate high sales. And the offers sound good at first. Because consulting-intensive topics, such as credit cards, cell phone contracts or insurance, can bring in up to 100 euros in commission per contract. However, the affiliate product must fit your own website and you should also question the reason for these high commissions.

Normally, these are affiliate products that are rarely bought spontaneously, perhaps only bring in a commission once a year and then turn out to be an affiliate marketing mistake. Therefore, it is worthwhile for you to pay attention to other factors in affiliate business besides the amount of commission. These include, for example, the cancellation rate of an affiliate network and the search volume for individual products. Then decide for yourself where you want to focus.

Affiliate marketing mistake 5: Poor performance due to technical errors

Actually, it is not technically very complex for you to place links of an affiliate network on your own website. However, it is crucial that these links and your entire website work properly afterwards. Therefore, it makes sense that you first test all affiliate links used, in order to understand the tracking and to exclude this affiliate marketing error. Because it can happen that backend settings of your website prevent certain tracking methods and then you won’t get any commission.

After that, you should check the loading time and the overall impression of the website. For example, how long does it take to see all the affiliate links? Can your photos and the banners for your affiliate business be displayed without any problems? Where does an error appear that has a technical background and causes negative affiliate experiences? You should clarify these questions beforehand to avoid this affiliate marketing mistake.

Affiliate marketing mistake 6: No sufficient SEO measures

Even if your website is technically flawless and delivers valuable content, it also needs to be found by your readers via Google. Only then will there be enough visitors on your website, who can then in turn click on the affiliate links. Therefore, it is recommended for you to invest enough time and energy in the area of search engine optimization. This includes, for example, a keyword analysis in order to identify the search terms with which your website should be found on Google.

In addition, backlinks can also help you to increase your credibility in Google. These are links from other websites that lead to your homepage. For example, you can contact possible partner websites and suggest a mutual linking. In general, you should also use various Google website improvement tools for appropriate SEO measures in order to fully exploit the potential of your content.

Affiliate marketing mistake 7: Wrong expectations when starting out

Building an online business with affiliate marketing is comparatively easy. That much is already clear. But you should say goodbye to the idea that right at the start thousands of readers will click on your affiliate links every day. It is a process of improving the overall impression of your website and avoiding the existing affiliate marketing mistakes. Furthermore, you should not have too high expectations of your earnings, especially at the beginning, because taxes are also due in affiliate marketing.

In addition, you need enough knowledge about a functioning online business to know the most important success factors and to be able to use them. But don’t panic! You don’t have to have professional knowledge to be successful today. Because you can continuously inform yourself and use professional tips for orientation. With the right measures and patience, your entry into affiliate marketing and the positive affiliate experiences will pay off in the long run.

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