Create your own website: 5 tips for getting started

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Anyone who wants to start their own business or become self-employed needs a good Internet presence so that they can be found by customers. Besides important social media platforms, an own website is essential. Therefore, we want to give you some tips in this article, what you should consider when creating a website.

What is a website?

The term website or homepage refers to a complete Internet presence or an Internet presence on the Internet, which is accessible via a domain. This website is used to present content to the public and to promote oneself or one’s own company. Often a website consists of several sub-websites that are linked to each other. If you want to create your own website, you should consider some factors to ensure readability and function.

1. before creating your website: Select type

First, you need to be aware of what type of website you would like to create. There are roughly four different types that you can choose from when creating your homepage.


The simple homepage consists of only one page. On this single page all important information is bundled, which you would like to convey to your customers or your readers. For example, here is brief information about who you are, what your services are and all the important contact details. 

In addition, the privacy policy and the imprint should not be missing here. When creating the website, the aim is to convey all the important information to your readers in a short and concise manner and without any gimmicks – this is what distinguishes the so-called one-pager.


A simple website goes a bit beyond a simple homepage. It consists not only of a single page, but is further divided into different subpages. This type of website is used to introduce your company or you as a person in more detail. For example, references, image galleries, contact forms, the company history and job offers can be included when creating a homepage. This type of website comes into play especially if you plan to attract customers online.


The more complex website goes a step further than the simple website. It is intrinsically larger, thus consists of even more subpages and often offers visitors many more technically advanced features. These can be, for example, a comment system, a forum, a member area, newsletter functions or various interfaces to other services. Thus, the more complex website is suitable for you when creating a homepage if you want to attract customers online or earn money with the website itself, for example in the form of an online store.


Blogs are now much more than simple pages where you can write down your thoughts. They are now also more complex websites that can be used to sell products and attract customers. Here, once again, it’s all about the look of the blog, as visitors should ultimately be convinced to read through the blog’s content. A blog is also characterized by the fact that the content of the homepage is presented in chronological order.

2. the right tool to create your website

If you have now decided on a variant, you should now consider how you want to create your website. There are basically three options for creating a homepage:

  • A homepage construction kit
  • A content management system
  • Program it yourself


The easiest way to create your own website is with a homepage construction kit. Because here you get basically a package, in which everything important, which has relevance for the creation of a website, is included. That is, with such a construction kit, designs, editor, hosting, domain and support are managed by one provider. Complicated technical tasks are also taken care of by the provider itself. 

Thus, the homepage construction kit is ideal for beginners, but not only. Depending on what you want for a website, such a construction kit can basically be suitable for anyone who wants their own website. Possible providers of such construction kits when creating a homepage are Wix, Jimdo or Squarespace.

Advantages for your own website

  • The website is easy to use
  • Suitable for beginners
  • Technical support from the provider
  • No software necessary

Disadvantages for own website

  • Functions are limited
  • One is dependent on the provider of the websites
  • More complex functions are often not available


The content management system is a bit more complex, but with some practice it can be suitable even for beginners. It is very similar to the modular systems for creating a homepage, but it is a bit more complicated to use. The appearance of the homepage depends mainly on so-called templates, which provide the rough structure and layout of the website. 

The best known content management system is WordPress, but systems such as Joomla and Typo3 are also popular. WordPress is compared to the other two but still relatively easy to handle and is therefore one of the most commonly used. Here you choose a specific theme, install it and then you can customize the display and design yourself.

Advantages of creating a homepage

  • The hosting can be chosen freely
  • There are few technical restrictions
  • Plugins can be used to expand your own website
  • Can also be used for blogs

Disadvantages when creating a homepage

  • No extensive support
  • Possibilities for the organization bound to the respective Theme
  • For certain plugins are again costs
  • More complex than homepage construction kit


The last option is to program your own website yourself. Of course, this assumes that you have extensive programming skills. Of course, you can also get someone to help you program your own website – but this will cost you money. If you want to try it despite less knowledge, you can start on sites like Codeacademy or SELFHTML. Here you can find numerous tutorials that introduce you to the topic piece by piece. Nevertheless, it can lead to a lot of frustration, especially in the beginning, if you try to program yourself. But you have the absolute freedom to create your own homepage.

Advantages for your own website

  • Unlimited possibilities concerning designs and functions
  • Hosting very cheap
  • no restrictions by a provider

Disadvantages for your own website

  • Very complex
  • Costs are difficult to estimate
  • No support available when creating a homepage

3. choose the right domain

The domain is the Internet address under which your website will be found. A normal domain usually costs between 8 and 15 euros per year. Here it depends on the ending of the domain. Thus an ending on .de is more favorable than .com.

With a modular system, subdomains are also available, which then run through the respective provider.

For a private homepage this can be sufficient. However, if you want to use the website for business purposes, it can quickly look unprofessional. In this case, it is advisable to use a paid tariff for the modular systems, where the addition of the provider can be switched off.

4 Plan the design of your own website

Now that all the formalities have been taken care of, we are approaching the implementation phase. Here, it may be advisable to first come up with a concept for the website. This allows you to determine exactly which areas are important for the website, what customers should know about you and how the whole thing should look visually. For the planning of the website you can proceed as follows:

  • Look at other websites and think about which ones you like and what you would like to take over from them.
  • Write down everything you would like to have on your website and what these features are important for.
  • Make a list of what pages you want your website to have. Here it is really important that you write down every single page, because a lot of pages can come together. And you will have a hard time remembering them.
  • If you want to put emphasis on search engine optimization, you should think about a suitable keyword for each of the pages, on which you can optimize the page.

The following pages are recommended on your website when creating a homepage:

  • Home page
  • Contact page
  • About us page
  • Imprint
  • Privacy policy

5. on to the implementation: create website

Now that you have planned everything important, you can start the implementation. Here you should work through all the things that are important in the creation, one by one, so as not to forget any important step. The creation process should contain the following points:

  • Sort all ideas in a mind map and think about what content you need for your website.
  • Choose the right tool for you and your project.
  • Create texts and images for all pages of your homepage.
  • SEO-optimize your content, if desired.
  • Launch your website and place advertisements if you want to generate reach with it.


Creating a website always costs a lot of work – no matter which tool you use for this project. It always costs a lot of planning and preparation time to be sure in the end what kind of website you want to have. So you should say goodbye to the idea of wanting to create a website “just quickly”. If you want to have a professional website, you have to invest time into this homepage. However, if you keep this in mind and put a lot of effort into creating the website, you too can create your own website with simple means.

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