Dagi Bee, Paluten, Gronkh – these are names that almost every Internet user knows these days. All of them should be more than just wealthy by now. Over the years, YouTube has become the largest video platform and second-largest search engine after Google. Anyone who has “made it” here not only reaps a lot of media attention, but also vast amounts of income. Because yes, earning money with YouTube is still very possible in 2022.
We want to tell you right at the beginning what questions we will answer in this article and how exactly you can make money with YouTube:
- How big is the competition on YouTube?
- Can I earn money with YouTube as an influencer?
- What sources of income are there?
- How much money can I make with YouTube?
- How much money does YouTube earn per Like, View or Subscriber?
Many young people dream of making a name for themselves as “influencers” one day. YouTube is considered the mother of all platforms, because here you can not only generate a few hundred thousand or a few million followers. Instead, the most successful YouTube channels in the world have almost 100 million subscribers. For the advertising industry, that means enormous value. That’s why there’s still very good money to be made on YouTube.
The competition on YouTube is growing
In addition to their enormous reach and presumably equally enormous revenues, many of the platform’s big names have something else in common: they started their YouTube careers many years ago. Back then, the competition wasn’t as big as it is now. If you think it’s easy to become a YouTube star yourself, you’re sorely mistaken.
YouTube has over 2 billion active users. Certainly, not all of them want to make money from YouTube one day. But even if only a fraction has plans to become professional YouTubers, you can imagine the endless mass of influencers and wannabes. If you want to stand out from this crowd, you need a unique selling proposition. Furthermore, you need professional videos, a lot of diligence, money for basic investments like a camera and also a spark of luck. Whether you hit the vein of time and the right target group finds you, you can influence only partly. The rest you have to leave to chance.
Step by step to becoming an influencer
So you want to become an influencer, YouTube star, entrepreneur – or whatever you want to call it? Then clicks, shares, subscriptions and comments are your currency from now on. The more attention you generate, especially of a positive nature, the greater your revenue will be.
The Google Adsense ads are only the first step. As your reach grows, you can land paid product placements, advertising deals, or even your own collections, games, etc. – depending on the genre in which you operate. You have to become a brand. The familiar strategies from marketing come into play here.
In addition, you can’t just focus on YouTube. Instead, you have to be omnipresent for your followers – on Instagram, Facebook and all other relevant platforms. The more tangible you become for your fans, the more likely they are to trust you. And that trust, in turn, makes your followers believe your words. Many of your fans will imitate you. They’ll wear the same hairstyle as you, buy the same clothes, and play the same games. It’s this connection with followers that makes influencer advertising so effective.
But it also makes it clear: Influencer is a full-time job. An attitude of “I’ll make a few videos and get rich” won’t get you far. Instead, you need to build a professional channel, do professional marketing, and develop professional revenue streams.
Earn money with YouTube: These are the sources of income
Sounds pretty professional, doesn’t it? It’s still possible to make money with YouTube, but it’s not as easy as it used to be because of the competition. Everything has become more professional – including the advertising industry. A few years ago, the advertising industry had little to do with the platform.
In the meantime, however, they have recognized the value of YouTubers and have found numerous ways to sell their advertising via the platform. For you, this means a wide range of active as well as passive sources of income – if you have achieved the status of an influencer. And even if you haven’t, you can use YouTube to your advantage by using it to brand your business or position yourself as a professional for a job application. Now you just have question marks buzzing through your head? Then read on to learn more about the different revenue opportunities.
GOOGLE ADSENSE AND ADS
Google AdSense and Ads video ads can be automatically served before or during the viewing of your videos. For each click you receive a payment of a few cents or euros. If you generate a lot of views, you can earn money. Nevertheless, these forms of advertising play a rather minor role for influencers.
Affiliate links earn you a commission, so to speak, when your followers buy the product or service because of your link. Let’s say you make a beauty tutorial and link to the curling iron you use. For each purchase, you now receive around one to ten percent of the proceeds – depending on the affiliate program. However, this is also more likely to generate side income than lucrative revenue.
Product placements in your videos bring in significantly more money. While YouTubers with little reach are often satisfied with receiving the product for free, you can earn good money with YouTube as your reach increases.
Once you have made a name for yourself on YouTube, you can also land advertising deals or engagements that bring you high revenues outside the platform. This can be TV or print advertising, a booking for a designer’s catwalk, your own fashion collection, your own (online) game or anything else.
SALE OF MERCHANDISE
Another option is to sell products and merchandise. If you have a certain fan base and a correspondingly high number of followers, you can also use your channel to promote and sell your own products. For this purpose, YouTube provides a merchandise area where you can manage your items. These are then displayed to viewers in any order. For this function, however, you have to register with the YouTube partner program. With this program, YouTube more strictly verifies that you are an honest creator and that you follow all the guidelines.
If you have a dedicated community, you can also ask them to donate money for a new project via YouTube. Followers who are enthusiastic about you and your content can then transfer money to you.
WORK INDEPENDENTLY AS A SPECIALIST AND CONSULTANT
If you are self-employed or looking for a new job, you can also use YouTube to indirectly increase your income. You won’t achieve a large reach and therefore no or hardly any income through the platform, but you can position yourself as a specialist. You can give important tips in your subject area, act as a consultant or simply inform.
Think about what your target group – potential customers or future employers – might be interested in and how you can reach them. In this case, your audience is not about quantity, but quality. YouTube can help you land a new and better-paying job or high-profile clients. This strategy is called “personal branding”.