Making money with blogs: Requirements for lucrative blogs

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Unfortunately, before you can make money and build an income with blogs, there is bad news: Not every topic, not every niche and not every blog is suitable and can generate larger sums. Earn money with blogs and be able to pay yourself a salary from it? That is a dream for many – but unfortunately often remains so.

Above all, three conditions are crucial to make a blog commercially interesting and lucrative.

A clear topic, a lucrative target group

All commercially successful blogs operate in a thematic niche. Sometimes this is larger, sometimes smaller. But they have a clearly defined subject area. Like the Career Bible. Only in this way do bloggers have a clearly definable target group and readership. And only this can be marketed via advertising.

In addition: Not all topics have a lucrative advertising market. Political blogs, for example, have a hard time – in contrast to fashion or technology blogs. So if you really want to earn money with blogs, you should ask yourself soberly: Which industry has any interest in reaching my group of readers?

1000 readers a day

The main source of income for most blogs is advertising – more on that later. However, all of this only works if you have a certain reach and number of readers. Below 1000 readers a day, an ad-supported blog is rather uninteresting financially. Also, the alternative sources of income (affiliate, digital products…) scale with the reach. With advertising alone and with about 1000 readers a day, hardly more than 100 euros per month come together. A side income, but nothing you can live on.

That only succeeds with 10,000 or 20,000 readers a day. And you have to work for that with a lot of passion, commitment and stamina. But there is no guarantee, even with years of work.

A large, strong network

The third point is an obstacle, especially in Germany. While many blogs in the U.S., for example, network and support each other, German bloggers link to each other less and less often. Competition and envy instead of mutual support.

Mistake! First: If the other blog is really better, readers will find it anyway. Second: If you are stingy with links, you will be linked less often and stay small. The other way around: Articles that are considered worth reading can and should be liked and shared, linked and quoted (quoting – not 1:1 copying and stealing!). This brings attention and is an additional benefit for readers who do not have to search the web themselves.

9 ways how to make money with blogs

You want to monetize your site and earn money with blogs? Then you have several options open to you. In practice, most bloggers choose a combination of different options. Check and compare what makes sense and is profitable in your individual situation. This includes thinking about your business model if you want to run the blog not just as a hobby, but professionally.

We present 9 ways to make money with blogs, increase sales and market your site:

1.Banner advertising on the homepage

Banner advertising is one of the most popular ways if you want to make money with blogs. This involves displaying an advertising banner on the page, for which you, as the page owner, receive money – if it is clicked on or if readers are shown it when they call up the page. However, banner advertising is only worthwhile when there are large numbers of visitors, because the turnover is low. Increasing reach makes it quite lucrative.

Those who know their stuff or want to invest the time can market advertising themselves. However, there are numerous blog marketers who can take over this service (for appropriate payment, of course).

2.Google AdSense

Google AdSense also falls into the realm of advertising on your blog. Similar to advertising banners, you mark the designated places for advertisements on your page. After you have integrated Google AdSense, advertisements are generated and placed there independently.

You then earn money with every call to your blog. As with banner advertising, the higher the number of visitors, the more worthwhile this is. Of course, you can also place more ads, but this quickly acts as a deterrent and annoying to readers if the entire blog mutates into advertising.

3.Affiliate Links

Affiliate links or affiliate programs are the possibility to get involved in sales of other websites through commission. A simple example: A tech blog writes about a new laptop. An affiliate link is included in the article, which can be used to buy the computer from a store. If readers use this link to buy the product, you as the blog operator receive a commission. The amount varies greatly depending on the product. Sometimes it is only a few percent, in other areas it can be 20, 30 or 50 percent.

The links must be marked as advertising and affiliate links to inform readers that you are earning money from them. There are no additional costs for the buyer, the price of the product remains unchanged.

4.Build your own store

Is there a way you can offer products or services yourself? Then in it can be a lucrative opportunity to earn money with the blog. On the other hand, there are definitely high expenses associated with it: Possible manufacturing costs and the programming of a good and secure store should not be underestimated.

Also remember that you can sell not only classic products and goods. Knowledge and expertise can also be offered in the store. You can – if time permits – offer consultations, for example, or offer tips, knowledge and experience in eBooks, PDFs or webinars for an appropriate price.

5.Paid content

Larger and already better-known sites in particular are showing the way: Pay barriers that make content chargeable. This does not go down well with every reader, because many have become accustomed to free content being available on the Internet. Paid content can be introduced via a subscription model. This way, you create access to a member or premium area for paying readers.

For a fixed amount per month, readers can access all content – those who surf the site for free have to settle for the lower offer. The important thing here is that the issue is really worthwhile for readers and creates added value. This is the only way to increase subscriptions in the long term.

6.Guest posts

You can use your writing skills to publish guest posts on other portals, sites and blogs. These are usually not directly paid, but you are doing something for the marketing of your blog in the long run. You’ll become better known, reach new readers on other sites, and make a name for yourself as an expert in your field.

So even unpaid guest posts pay off in terms of building a successful blog and making money from it. Especially if your site is still comparatively small, guest posts are a great option.

7.Sponsored Posts

If you have already built up a certain reach with your blog and are addressing a targeted audience, you can offer sponsored posts. This involves publishing posts from other companies or sites in which they advertise their own offerings in addition to content.

You mark these accordingly on your page to point out to readers that they are paid advertisements. How much you get for such a sponsored post depends on the reach of your blog. However, you should not overdo it. Readers do not like it when a large part of the published content is advertising.

8.VG Wort

You can register yourself and your blog with VG Wort (Verwertungsgesellschaft Wort) to receive royalties from secondary exploitation rights for your articles. A copyright levy is charged on devices used to make or store reproductions (for example, printers). Once a year, the money is distributed to authors by VG Wort according to a key for reported and eligible articles.


Some readers are quite willing to pay a small amount for content – even voluntarily. You can take advantage of this by setting up the option to make donations. This works for example via PayPal or other providers like Flattr.

You won’t be able to make a living from it in the long term; in all likelihood, the revenue from donations is too small for that. However, it is an additional income and especially in the beginning, when the blog is still small, a good option to earn money at all.

If your blog articles meet the criteria (certain number of views and length) and were reported on time, properly, VG Wort will transfer the determined amount to you. For verification purposes, you must include a so-called tracking pixel in your articles.

Costs: This is why you should make money with blogs

Recognition, feedback and pats on the back are nice praise for the efforts to build up your own blog – but you can’t live on it. Because it’s also clear that not only further expenses, but also the blog itself needs to be financed.

It is often forgotten that it is by no means free to create a well-run blog.

  • Servers have to be rented.
  • Content has to be created, revised and updated.
  • Photos have to be bought.
  • Software must be paid for and maintained.
  • Authors need to be paid.

All these costs have to be covered. If you don’t make money with your blog, you’re investing cash, in addition to time and energy, to keep the site running. If you want to run a small blog as a hobby on the side, the expenses are kept within limits – and you are willing to finance your passion.

However, if you want the blog to become a real side income, passive income or at some point the main source of income, you need to consider and factor in the investments. This is the only way you can earn money with blogs in the long term.

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