Writing SEO texts: 14 tips and tricks

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If you want to get more visitors to your website, you need one thing above all: good content. But that is not everything. After all, users must first become aware of the content. And that usually happens when they find the content on Google. But let’s be honest: Who looks at page two of the Google results? Almost no one. That’s why it’s important to rank high in the Google rankings. And this is where SEO optimization comes into play. We tell you how to write SEO texts that are guaranteed to be found on Google.

Definition: What is an SEO text?

Simply put, SEO texts are content that you can write yourself and that can achieve high rankings on Google. They are thus designed to be understood and found to be good by search engines like Google. However, for a text to rank well organically on Google, many different factors must work together. These include keyword density, the length of the text and snippet optimization. In the past, it was even enough if the desired keyword appeared as often as possible in the text. Today, this no longer works. Quality instead of quantity is the keyword here.

The type of content is completely irrelevant. Both an article and a product description or a press release can be written SEO optimized. The only important thing here is that you know what Google reacts positively to and then implement this accordingly.

How long should good SEO texts be?

There are different studies and approaches on the question of how long good SEO texts should be. For a long time, the rule was that a good SEO text must be at least 300 words long. And topics requiring explanation need at least 500 to 600 words. But this rule is now doubted by many SEO experts, because Google evaluates particularly long and detailed texts more and more positively. Therefore, it is worthwhile to use as a rule of thumb at least 300 words when writing SEO texts and to publish overall rather detailed articles on specialized topics.

The importance of keywords

Without keywords, a text is not an SEO text. Even though texts may not be so overloaded with keywords anymore, they still play a very crucial role. When you start writing a text with a certain focused keyword, for example a text about cars, it is almost impossible not to use the keyword car. So it happens almost automatically that you use your focus keyword in the text. The only important thing here is that this keyword does not appear too often in the text. Here it can help to use synonyms for the keyword. To find the right synonyms for your text, you should do a thorough keyword research. We’ll tell you exactly how to do this later in the article.

Writing SEO texts – How does it work?

There are many different criteria that can be used to create an SEO optimized text. But one thing is important: the user must always be the focus of the text. Because first and foremost, you should always write the content that you publish on your website for the target audience and not for the search engine. So you should always ask yourself what the user’s motives are behind the search query and what content he is looking for accordingly. Based on this, you should then adapt the text so that it can also be found well by search engines.

Writing SEO texts: 14 tips and tricks

In the following we want to give you some tips and tricks on how to optimize the content on your website so that it can be found by Google and other search engines. This way you can increase the reach of your website and get more visitors to your site.

1. FIND OUT SEARCH INTENTION

As briefly mentioned before, you first have to put yourself in the shoes of the user who is searching for a certain keyword. What does he intend to find with his search? The goal of the content must therefore be to satisfy the user and answer his questions. The following questions can help with such an analysis:

  • Who is the user?
  • What problems does he have?
  • What is his motivation to search for the keyword?
  • How can you satisfy the user?
  • What is his background?
  • At what point in the customer journey is he currently?

Since Google has been collecting data on user search intent for many years, it mostly plays out the results that have satisfied users in previous years. This means that if you build the content in the way it is already found in the top results, you are already very close to the intention of the keyword.

2. FIND THE RIGHT KEYWORD

If you now want to get started with your SEO text, you should first find out the right keyword to build your text on. Keywords are search terms that can appear in the form of single words, phrases or whole questions. There are various tools that can be used to find out – some of them are even free of charge:

1. Google Suggest

2. Ubersuggest

3. KWFinder

4. SISTRIX

5. google ads keyword planner

6. XOVI

With most of the paid tools, you can find out not only popular keywords, but moreover, other information such as search volume and SEO difficulty.

3. USE SYNONYMS

When writing a post, it is useful to use synonyms for the main keywords. This way you can attract people to your website who are searching for something using such synonyms and did not think to become active in search engines using the main keywords you used. Using semantically related topics in the text can also help in attracting customers. If you take a text dedicated to the topic of “saws” as an example, the word “tool” should also be included, for example. It is, so to speak, the generic term under which saws can be classified. This way, when a searcher enters the term “tool”, your page will possibly be displayed as well.

4. ANALYZE COMPETITION

When writing an SEO text, it is also important to take a closer look at the competition. This way you can find out which content works especially well for the respective keyword. Here you should pay particular attention to what information the competition has on their site, how the information is packaged and where there are still gaps in content.

Very important: copying is not allowed! On the one hand, this violates copyright law, and on the other hand, it is considered duplicate content by Google and is reflected in lower rankings.

5. ORGANIZE TEXT CLEARLY

A text reads better if it is divided into several sections and subheadings. On the one hand, the reader sees this, but also Google. Therefore, design your SEO texts as you would like to read them. Divide it regularly into sections, so that blocks of text do not overwhelm the reader. Three to four sentences per paragraph are usually a good guideline to follow.

In contrast to a book, readers of texts on the Internet do not necessarily want to take several hours to shimmy from section to section. Therefore, try to make your text clear and easy to read.

6. UNIQUE AND COMPELLING CONTENT

When creating an SEO text, the most important thing is the uniqueness and quality of the content. By unique content, experts mean a text that is neither in part nor in full from other sources, but is entirely written by you. Search engines are able to check texts for their uniqueness and usually find out quickly whether your text is indeed “unique”. If the text already exists on the Internet, the search engines classify your text as so-called “duplicate content” and assign it a very poor ranking. Therefore, it is best to either write texts for your website yourself or have them written by a professional copywriter.

Even if you have written a text yourself, this is not a guarantee that search engines will put it in a top ranking position. A text needs more than that. It should not only be “unique”, but also “compelling” – i.e. irresistible, exciting and enticing. Google and other search engines reward texts with these characteristics by ranking them highly. In this way, they want to promote high-quality texts and ensure that searchers are not constantly confronted with boring and uninformative websites or texts.

7. DO NOT NEGLECT META DESCRIPTION

The meta description is the text that the user sees on Google under the headline of your text. It consists of a maximum of 156 characters and should make the reader curious about the text. So think carefully about what exactly you want to describe there and how you can get the reader to learn more about your text. Again, you should try to include some keywords that you would like to rank with on Google. A well-worded meta description increases the click-through rate and is also an important factor for the Google algorithm.

8. SETTING LINKS SENSIBLY

Another factor that can positively influence search engine rankings is the use of internal and external links. With internal links, you place certain links in your text that refer to other texts of yours. These should be set sensibly, so that the reader stays longer on your page and clicks through different texts. The length of stay and the frequency of clicks on your page can also positively influence the Google ranking. But also external links can be very helpful for your ranking, if they are set sensibly and offer the reader an added value. Once again, the reader comes first.

9. INTEGRATE MEDIA CONTENT

If it is thematically appropriate, you should also try to include images, audio or video files in the article from time to time. These loosen up the whole text a bit and can often explain the content in a different and more understandable way. If you include images in the post, it can also be good that you are found in the Google image search. These can also be SEO optimized by decorating the image description with appropriate keywords. With different image or text galleries you can also increase the dwell time and the click-through rate on your page.

10. THE RIGHT TEXT LENGTH

In fact, it is difficult to say how long a text should be in order to rank well on Google. In most cases, the length here depends on the search intent. More complex topics often require longer answers than search queries that only aim for a simple answer. In general, it can be said that a text should be as long as possible and as short as necessary. So you should answer all the important questions of the reader, but not digress too long.

11. USE FOLD-OUT TEXTS

SEO texts that can be folded out are very popular on many websites. And this is understandable, because they provide the reader with a nice overview and give them the opportunity to immediately find the sections that interest them. Also, for users who land on your website with their smartphone, fold-out texts are very convenient, as they don’t have to scroll down forever.

12. WDF*IDF

WDF*IDF replaced keyword density as an SEO ranking factor in 2012. Briefly explained, this formula calculates how your text compares to other texts of the same topic. In addition, it shows you which keywords should also appear in the context so that your text ranks better. What sounds complicated is easy to implement with the right tools. Helpful tools for this are termlabs.io or Content Sucess from RYTE.

13. OPTIMIZE FOR THE HUMAN AND NOT FOR THE MACHINE.

In SEO optimization, people always talk about writing texts to please Google, so that it will rank your website high in the rankings. But what you should never forget is that in the end you always write texts for people. In the end, the text must always please the user, otherwise he will quickly leave the homepage again. And Google also registers this and lets it flow into the ranking. So always look what the user expects from your text and adapt it to this.

14. FINALLY: REVISE THE TEXT

If you have finished writing your SEO text, it is advisable to read it again. In the best case with some time distance. So you notice things that you would never have noticed when writing. For example, unnecessary filler words, sentences that are too long, repeated words, too many passive sentences, or double negatives. All this disturbs the flow of reading and should be eliminated or adjusted. Proofreading is therefore something that should never be underestimated when writing SEO texts.

SEO tools offer support

No matter how well you take all these tips to heart, it often helps to get help from various programs. Besides keyword research, they can also help with keyword density or text length and meta description and do not require professional expertise. Moreover, you can always keep an eye on the rankings of individual texts or even entire websites. So you can see exactly on which place your content is displayed on Google and can react accordingly in case of changes. The first point of contact for SEO can be the Google Search Console. It is suitable for various areas such as reporting on keywords, clicks and problem messages and is also free of charge. With other tools such as Ahrefs or Sistrix, various packages or upgrades can be booked and the programs can thus be tailored to individual needs. Other tools that can be valuable for your SEO texts are for example Mangools, XOVI, Semrush, Ryte or also Yoast Seo.

Conclusion

Writing SEO texts is a complex topic, which cannot be completely summarized in a few tips. Many things can only be found out by trial and error, as Google constantly adjusts its algorithm and suddenly considers other things more important. That’s why you should always stay up to date with new updates from Google. If your text suddenly performs worse, Google may have changed something again, which also needs to be found out first. So constantly adjust your texts if you notice that they do not yet rank as you would like them to.

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